Complete Smiles Dental
Background
Turning Local Trust into Online Visibility for Forest Hills Leading Dentist
Dr. Albert Ilyayev, a trusted provider in Forest Hills, had already built a strong local reputation, but online visibility wasn’t matching that offline trust. The practice wasn’t ranking on page one, and new patient calls were inconsistent.
This meant, we had to turn credibility into visibility.
Google Maps
#1 Ranking Dentist Office in Forest Hills Google Maps
As of June, 2025, Complete Smiles ranked on average, #1 in the Google map pack across Forest Hills for “dentist” searches.
Based on a 31-point location scan, this is one of the most competitive positions in all of local visiblity.
Complete Smiles Dental’s location is circled in red.
Average Monthly Metrics:
Phone Calls From Google Listing
*Industry average is 50 calls/month
Direction Requests
*Industry average is 66 direction requests/month
Website Clicks From Google Listing
*Industry average is 96 website clicks/month
Website Appointment Conversion Rate
*Industry average is
5%/month
More results
Growth by the Numbers
Google Search Console
30 Day - Google Search Insights
Over a recent 30-day period, Complete Smiles earned 200+ organic clicks (blue line) and more than 23,000 impressions (purple line) through Google Search. This reflects a strong upward trend in visibility and user engagement.
While the click-through rate (CTR) is still developing, that’s to be expected as many local users call directly from the map pack without clicking through to the website. As rankings continue to rise, improving CTR remains part of the ongoing strategy.
Keyword Rankings
Page 1 Breakthrough and Keyword Rankings
Just a few months ago, Complete Smiles was ranking between positions 15 and 18 for “dentist in Forest Hills.” Today, they hold the #3 spot. This was a major improvement in one of the most competitive local categories.
That momentum has extended across a number of other high-value terms, with the practice now ranking on page one for multiple keywords.
Google Reviews
Visibility and Reputation in Local Search
Complete Smiles has built a strong presence on Google, supported by over 500 patient reviews (just on Google) and a consistent 4.8-star rating. This reputation helps the practice stand out in one of the most competitive areas of Queens. High review volume and steady engagement continue to boost visibility in local search results, driving both trust and new patient discovery.
AI Search
Visibility in AI Search Results
Complete Smiles is now appearing in AI-powered search experiences, including Google’s AI-generated summaries. The practice is being featured alongside other top-reviewed providers, with key highlights pulled directly from its website and patient reviews.
The Challenge
When we first connected with Dr. Albert Ilyayev at Complete Smiles Dental, his Forest Hills practice already had a strong local reputation and a loyal patient base. He had built trust in the community through referrals and a well-maintained Instagram presence, but he wasn’t seeing consistent new patient flow. He had been stuck behind the same competitors for months. The challenge was taking him from simply being present to becoming a dominant force in one of the most competitive dental markets in Queens.
That meant:
- Identifying why page 2 rankings weren’t breaking through
- Creating content that was relevant to what patients were already searching for
- Structuring pages to convert, not just inform
- Avoiding shortcuts like spammy links or heavy ad spend
What We Did
The Strategy
Technical Fixes
We resolved indexing issues, improved site speed and load performance, and restructured key pages with proper headings and internal links. We also began aligning the site for AI search platforms like ChatGPT by adding schema markup and intent-driven content.
On-Page
On-page SEO focused on embedding location and trust signals across key pages. We rebuilt the homepage and Invisalign page to better match real patient intent, while adding EEAT elements like Dr. Albert’s credentials, photos, and background to build authority and connection.
Content Strategy
We created targeted pages for high-intent terms like teeth cleaning, Invisalign, and restorative dentistry. Each page used real, non-generic copy to reflect the tone and strengths of the practice. Additional service pages and deeper content are planned to continue building topical authority.
Google Business Profile Optimization
We optimized the Google Business Profile to better reflect the practice and resolve any inconsistencies. We also improved NAP (Name, Address, Phone) consistency across key directories and began encouraging steady review growth to strengthen local trust signals.
Local SEO & Map Pack Visibility
We identified key keyword gaps for Forest Hills, Austin Street, and surrounding ZIP codes. We added more mentions of relevant service areas, included strategic competitive comparisons, and expanded FAQ content. This content helped capture long-tail keywords and attract high-intent local traffic.
No Backlinks or Blog Content (Yet)
We held off on backlinks and blog content to focus purely on foundational SEO. Complete Smiles reached top 3 map rankings, gained visibility in AI search, and now brings in over 160 monthly calls. All without running a single backlink campaign or publishing blog posts yet.
Let’s find the next step for your practice.
We’ll review your website and Google presence, and highlight simple ways to improve visibility and attract more patients.
This project was about doing the basics
well and staying consistent.
We’d love to help your practice achieve the same kind of growth.